🌱 The Wellness Project
Goal
To connect the dots between Weather and Wellness using weather science, AI, plus innovative features thus enabling people to live well and make an impact.
Role
Product Designer
Softwares
Figma | Mural | Jira | Sketch
Duration
2022 - 2024
Awards
IBM Client and Partner Success Award 2023
The Problem
As the world's most accurate forecaster, The Weather Channel had a responsibility to do more than report conditions — we wanted to show people how weather directly affects their health and daily lives. Our existing experience lacked a clear narrative around physical well-being and left many valuable features undiscovered. The opportunity was to bring context and meaning to our data, so users could make proactive decisions, prepare ahead, and stay safe.
Brand Promise to our 400 Million Users
Live Healthier 💪
We help them make decisions around topics like Allergies, Cold & Flu, and Breathing (Air Quality).
Live Smarter 💡
We enable them to make better decisions and arm them with the information they need to plan their day and week.
Live Safer 🛡️
We use storytelling and expertise to proactively protect people in harm’s way and contextualize risks and impacts.
The Solution
We built trust in the health and wellness space by connecting users to their community and the environment around them — while also creating new sponsorship opportunities that supported brand positioning within the product.
A Health & Wellness section was introduced to the home feed, linking through to dedicated explainer pages for Allergies, Breathing, Cold & Flu, and Skin Health. Early user testing surfaced a critical insight: users weren't engaging with the carousel format. We took that signal seriously, went back to the drawing board, and redesigned the experience from the ground up.
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